Strike-through pricing

A crossed-out "was" price that was never really the price.

Strike-through pricing presents a higher reference price alongside a lower one to signal a discount. FTC guidance requires the reference price to have been a bona fide price actually offered for a meaningful period.

Where prices are set dynamically and no two are alike, a durable reference price may not exist at all.

Related terms

• Class action - One lawsuit brought on behalf of everyone harmed the same way.
• Class representative - The named person who stands in for the whole class.
• Class certification - The court ruling that lets one case speak for everyone.
• Arbitration clause - Contract language sending disputes to a private forum instead of court.
• Class-action waiver - A term saying you may only bring a claim for yourself, never as a group.
• Unconscionability - A contract term so one-sided a court refuses to enforce it.
• Contract of adhesion - A take-it-or-leave-it contract with no room to negotiate.
• Assent - Whether you actually agreed, and how the company proved it.